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Polaroid SX-70 promotional film by Charles & Ray Eames

Compare this ten-minute film to contemporary info videos: It’s slow-moving, doesn’t pander to the viewer’s ego, lacks the usual ever-pressing urgency of new-technology promotion, and has an extended technical interlude which assumes the viewer can keep up with a detailed explanation of the optics, electronics and mechanics.

The viewer can. The Eames were great designers and geniuses at making complex things comprehendable. This is a beautiful short film about one of the most unusual and fascinating cameras ever made.

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